About Us

When we opened the new Swan Shopping Centre in February 2012 I was delighted to see everyone’s hard work finally rewarded. The people of Yardley now have a retail destination they can be proud of, with an enjoyable family friendly atmosphere.

The Centre offers many of your favourite retailers all under one roof. Inside our attractive, airy Mall, you will find a large Tesco Extra store with a wide range of food, clothing and electrical goods, as well as a bakery, halal meat offering and delicatessen.

Along the Mall you can find Specsavers, Brantano, Timpsons, Sports Direct, Card Factory, Greggs, 99p Store and a selection of concession outlets selling various goods and services from handbags to eye brow threading. Just For Pets, Money Shop, Anytime Fitness, Explore Learning, Blue Cross for Pets and Betfred are also located within the scheme.

When you have finished walking around, relax and unwind with a coffee at Costa or have a bite at Subway.

There are three cash machines, plenty of car parking spaces and local buses stop every ten minutes right outside to make travelling to the Centre as convenient as possible.

We’d love to have your thoughts and feedback about the Centre, so please do send us your comments on our Community Forum page here.

Barry Cartmell
Centre Manager, Swan Centre, Yardley