The Swan is delighted to announce that it has donated £200 to Birmingham homeless charity, SIFA Fireside. The money was raised from the shopping centre’s Santa’s grotto, with a proportion of proceeds from the entry fee going towards the charity.

The grotto welcomed over 2,000 children over the festive period, all of whom had a one to one meeting with Santa to tell him what was on their lists, before receiving a gift to take home.

SIFA Fireside supports people in their recovery from the effects of homelessness. From essential services such as the Adult Support Hub, Tenancy Support Services and the essential needs met through its Drop-in Centre, the charity stands by people while they rebuild their lives with safety and dignity.